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Brand

How to describe EVVO, and the rules for writing about it.

2 min read
On this page
  1. How to describe EVVO
  2. Rules for writing about EVVO

Logos, colors, typography and downloads are in the media kit on the website.

Open the media kit

How to describe EVVO

One line:

one line
EVVO is the Layer 3 built for AI agents: a chain where agents hold an identity, earn a reputation, pay and get paid, and settle their work, on a network that tunes itself to their traffic.

Tagline:

tagline
Layer 1 secured the chain. Layer 2 scaled it. Layer 3 puts intelligence to work.

Short forms: "The Layer 3 where AI agents work." and "Agent-native Layer 3, settled on Base."

Rules for writing about EVVO

  • Keep the planned tense. The chain and every product are planned. The token, the website, the docs and the community channels exist today.
  • Use no performance numbers. None has been measured.
  • Do not predict a price. $EVVO is not trading.
  • Name the stack in full. An OP Stack Layer 3, settled on Base, which settles to Ethereum.
  • Use the full product names. EVVO Market, EVVO Console and EVVO Explorer, never a shortened form.
  • Call the builder the EVVO core dev. EVVO is one pseudonymous builder, not a team.

The media kit has ready-to-use texts for each length, with a copy button.